Sunday, October 29, 2017

“Find a Way to Win” -Gavin Walsh

This weekend, the Machulin’s Marketing Inc. team traveled down to sunny Miami, Florida for the Southeast Fall Leadership Conference. The conference took place at the Miami Marriott Biscayne Bay Hotel, which is beautifully situated on the marina with incomparable views of the gleaming skyscrapers downtown. Account executives, corporate trainers, administrators, and company managers from businesses all along the east coast of the United States attended the conference.

The event began with a general introduction session conducted by Gavin Walsh, founder and CEO of MarketStorm Global. This session was held in a large conference room with a tall wooden podium and rows of comfortable chairs for all the of the guests to sit in. Walsh discussed how this field presents endless possibilities for motivated individuals. After having all of the audience swap seats with people they have never met before, he stated that if you push yourself out of your comfort zone, opportunity will always find you. Reinforcing this idea, several members of the audience were awarded a $200 cash prize concealed in an envelope attached to the bottom of their chairs. One of these winners was Marrisa Cao, one of our top corporate trainers in the office! Marrisa had swapped seats with another corporate trainer, who was all the way on the other side of the auditorium.

Walsh stated that when challenging yourself and your goals, you can always “find a way to win,” regardless of the problems or challenges that you may face. He reiterated that we are so fortunate to work in an industry where work will never pass away or disappear. There are 252 cities in the United States and 195 countries in the world. Ultimately, every person needs to create a vision for themselves in order for them to pursue their hopes and dreams. Change is direct result from this vision that you hold for yourself. Create your goals and know that you are in control of your own growth and accomplishments.

Walsh concluded his speech by congratulating all the members of the organization who won the Top Leadership Award, recognizing their actions and hard work within the industry. After this introductory statement by Walsh, the audience broke into groups according to their different titles and the roles. In this manner, each person was able to collaborate with other individuals who perform similar tasks and objectives in different offices along the east coast. Each session was educational and loaded with helpful information to ensure the growth and improvement of each individual. Guest speakers voiced their experience and gave their audience advice on how to work effectively and efficiently in order to reach their specific goals.


The conference then proceeded to recognize individuals within the organization who have recently received promotions to management. Concluding this informative and motivating day, everyone was eligible to participate in a billiards tournament. They were also invited to a networking event held at Blackbird Ordinary Bar.




Friday, October 27, 2017

8 Working Habits

8 Working Habits 

People are successful because of the habits they form

 Excellent Habits yield excellent results  


1.     Great Attitude
This business is 99% attitude and 1% ability. Having a great attitude is contagious and will influence others, the better your attitude the more impulse you create. It is also your overall people skills, how do people feel around you?

2.     Be on Time
Part of being successful is setting the right example, being punctual shows how reliable you are, as demonstrates courtesy and respect.

3.     Be Prepared
Remember the 6 P’s: Prior Planning Preparation Prevents Poor Performance. 
Be prepared physically, goals, apps, territory, notebook, pens, markers everything you need in your day. Be mentally prepared as well. Remember SW3= some will, some won’t, so what, next person.

4.     100% Work Ethic
Be the hardest working person you can be. Make every second count and work each day to the fullest. This will help you to maximize your personal success as well as your success within the company. Put 100% into everything that you do (working territories, closing deals, attitude, and being a great example in the office.)  You determine your own rate of success.

5.     Maximize your Territory
Push yourself to speak to as many people as humanly possible. Every person is a potential customer. 

6.     Safeguard your Attitude 
Thinking positive improves every situation. Protect your attitude by relying on the law of average and taking quick No's and Yes's. Having a Great attitude is a choice. Every "No" brings you closer to a "Yes."  

7.     Know Why You Are Here
Find your motivation. Why are you here? It might be money, success, freedom, respect, or the satisfaction of accomplishing your goals. Everyone has their own reason or motivation that will guide them thru their management development program. Use your motivation as fuel to get you through the day to day activities and challenges that you face.

8.     Take Control
The opportunity that lies before you is a great one, embrace it! Ultimately, it is up to you to take advantage of all the possibilities that this business can create for you. Take control of your conversations and take control of YOUR CAREER. 


Sunday, October 15, 2017

Meet the Managers!

Machulin Marketing Inc. would not be the successful company that it is today without the leadership of our team managers: Jonny Paniagua and Jose Barreto. As team leaders, they are constantly challenging their employees to think analytically and grow as business professionals. They strive on a daily basis to expand their representatives' knowledge in the areas of customer service, marketing,  and management. They invest all of their time and energy into each member's professional development. Both managers are successful products of the training program here at Machulin Marketing Inc. Ultimately, through determination and perpetuating a "never give up attitude," they have both proved that hard work and integrity will always lead to success.

Jonny Paniagua was born and raised in Columbia, South America. He studied advertising & marketing in both Columbia and Argentina. With no knowledge of English, he came to the United States in 2012. Paniagua worked two minimum wage jobs before he discovered that he wanted to become an entrepreneur. He moved from Connecticut to Miami in effort to make his dream become a reality.  Paniagua believes that ambition, opportunity, and competition are a few of the main reasons that he was drawn to this industry. He believes that all people need to have discipline, persistence, and passion while performing daily tasks and objectives. Additionally, he has strived to create a "love what you do" attitude in the office as opposed to a "do it for the obligation" attitude. In order for an individual to be successful and make breakthroughs, they must possess an internal drive for improvement. Paniagua believes that fostering a drive to excel will generate positive results for that particular individual's performance and ultimately their success in the future.

Paniagua lives by these words: "Promote as many managers as possible so that they will have the same opportunity I received as an entrepreneur."

Jose Barreto was born and raised in Venezuela, Latin America. He comes from a working class family. His father worked as a business owner and his mother worked as a physician in the healthcare industry. He thanks his parents for constantly supporting his goals and aspirations along with pushing him to apply himself and work hard in order to achieve success. In an effort to broaden his horizons and expand his opportunities, Jose moved to the United States at the age of eighteen. He received his bachelor's degree in Business Administration from Florida International University in Miami, Florida. His experience as a business administration major inspired him to have the dream of one day becoming a business owner. What drew Barreto to this organization was that fact that in this company, he was always in control of his own growth. With time and experience, he was able to hone his skills and expand his knowledge about the marketing industry. Barreto's family has always been his motivation to strive to better himself and further his career.

Barreto lives by these words: "You can't deposit excuses."





                                    (Pictured left to right: Jose Barreto and Jonny Paniagua)


Monday, October 9, 2017

The Impulse Factors


The System to Create Excitement


Fear of Loss
The Fear Of Loss Is Greater Than The Need To Gain 

Urgency
Create A Sense of 'Now or Never'

Greed
People Always Want More for Less

Indifference
Be The Opposite of a Sales Person

Effect of Jones
Use The Sheep Factor and People's Want to Keep Up With the Jones's

Suggestive Language
Assume the Yes and You Will Get It



Customer Loyalty

In this section, we will be talking about customer loyalty  Customer loyalty  according to beyondphilosophy.com is "the result of ...