Monday, October 9, 2017

The Impulse Factors


The System to Create Excitement


Fear of Loss
The Fear Of Loss Is Greater Than The Need To Gain 

Urgency
Create A Sense of 'Now or Never'

Greed
People Always Want More for Less

Indifference
Be The Opposite of a Sales Person

Effect of Jones
Use The Sheep Factor and People's Want to Keep Up With the Jones's

Suggestive Language
Assume the Yes and You Will Get It

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