Customer Loyalty

In this section, we will be talking about customer loyalty 
Customer loyalty according to beyondphilosophy.com is "the result of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services. Consider who you yourself are loyal to."Having customers loyal to your brand is important because they will always choose you first when they want to buy their products. It is extremely important to always have the products available and provide the best customer service, so people will choose you over any other brand. Some examples of how you can lose customer loyalty are the following,If you do not have availability of the productspeople will get to your company looking for a specific product, if they cannot find it, they will go to their 2nd option, and that option will become their number one since they will not come back to your store to see if you already got the product back, people are normally in a rush, they will go to their secure option. If your employees provide a bad or slow customer serviceCustomers will not go back to a place where they were not helped or assisted, or if the employees in the place took too long in helping them with what they were looking for. They will always remember that bad experience they had with you and worst, they will spread the comments around so no one goes to your place because they do not want them to have those experiences. Also, they will advice other places where they had a good experience. You have to be very careful with all of this. 


If you do not provide help and support, If a customer reaches back to you looking for support or an exchange and you do not provide it, you will lose that customer completely. He/she will never like to buy anything in your store or from your company because they think you will never provide any help or return to them with any of your products. To avoid all of this issues, you have to be very careful with everything about your customers, and actually, follow the rule "the customer is always right", is better to help them than leaving the problem and losing existing customers and possible future ones. 


Keep the ones you already have happy and give a good first experience so you create new ones. Customer loyalty is a must for your company to succeed, also, is very rewarding, there is nothing like happy customers who love to talk great about what you have created. 

Natalia Cardenas

Networking

In this section, we will be talking about the importance of networking. According to the Merriam-Webster, networking is "the exchange of information or services among individuals, groups, or institutions; specifically: the cultivation of productive relationships for employment or business"

This means the relationships are and could be very helpful to grow your business. Networking is extremely important, especially when you are trying to start a new company or when you want to penetrate a new market. Knowing people who already work in a specific market is a big help, you will be able to promote your brand better,  and know who to talk to get better results. Also, you get advice from people who have been in your situation before. You can avoid mistakes by listening to others realities, you never know, they could have been in your same position before. 

How to create a big network? 

You have to get out of your comfort zone and use your social skills to meet new people who might be crucial to your company's future performance.Get out there and talk to people, assist to meeting and reunions, always be ready with business cards and elevator speeches. Besides, as you create and build relationships, you also learn and develop social and communication skills, getting out there and talking to people makes you understand the environment and helps you get some new skills as you learn with each person you talk to. 

Here at Machulin's Marketing, we help you develop those skills to grow your network and to be successful in building relationships. Here everything is about brand loyalty. To create brand loyalty will help your company to customer retention and to get new clients. In our company, we try to teach each of our employees how to have the correct social and communication skills to get the most of each relationship.You might think you do not have the skills a or you are not a social person, there are some people who think that depends on the personality. It could depend, sometimes it is easier for some people to be social and talk to others, but there is nothing you cannot teach yourself to do. That is why you have to be in a place where you can learn all those skills. 

What are you waiting to get out there and start networking? get yourself out of the comfort zone and talk to people, Start Now...Join our team #machulinmarketing

Natalia Cardenas